I have been working on a directory and interactive map for local tourism related businesses. The directory is just a simple ‘no frills’ directory, the map has the name and location of the business.

For a variety of reasons I am creating the map manually. Which means I need to get the address for each business being listed. To my amazement, many businesses, particularly restaurants and pubs, don’t have there address on the Home page. Or, if they do it is below the fold, so I have to search for it.

Chasing Away Customers

I don’t particularly care if the address is there or not. If it is a business I REALLY want to list, I will find the address. If not, I just skip it. But, why are these businesses hiding their address from potential customers?

Marketing 101 – Be Easy to Find

How to purchase your product or service is what your website is all about. Its NOT the copy, NOT the great images, and definitely NOT the great web design. Your website is there to make it easier for your customers to find you and BUY YOUR PRODUCT.

Don’t make it hard on potential customers. If you want them to visit your place of business, make your address prominent and above the fold, on every page. If you want them to contact you, place all your contact information at the bottom of every page. When in doubt, the closer to the top of the page the better. And, having the information in more than one location doesn’t hurt.

Add A Map

There are a number of map services. We like Google, but there are others that are just as good. Place a map on your contact page, or on its own page, and link to it from every other page on your website. Add a input box so your potential client can get the driving directions to your business.

Making your business easy to find is the quickest way to increase sales.

Contact us to find out how TIMR Web Services can help your business