SEO & Online Marketing
Marketing your small business online is not just Marketing 101. You also need an understanding of how search engines find sites (SEO) and how your customers use websites.
Hiring an SEO Consultant
If you have a website or you are going to get a website and you think you need some search engine optimization (SEO).
You are probably right!
This video from SEOmoz (where SEO consultants go for help) will shed some light on how to first assess your needs and second give some insight into what to look for in hiring a consultant or outsourcing your SEO work.
View post and comments here
For most small and medium size businesses, outsourcing is the best solution. Since a number of factors such as copy writting, and web design need to be co-ordinated with the SEO plan, it is often easier to hire a full service company. However, if you find a SEO consultant that you trust, you may want to have her (or him) sub contract the design and copy writing.
Trust is the major factor. Don’t be afraid to interview a number of consultants. And, don’t hire on price alone. Ask for references and an outline of how the work will progress.
Finally, there are no guarantees and good SEO takes time. Run — don’t walk — from anyone who guarantees a position in the Search Engine Results Page (SERP) or fast results.
Tags: medium size businesses, optimization seo, search engine optimization, SEO
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