I am starting to change my mind about Twitter. At first I couldn’t see why anyone would bother with the service. But, more and more, I am seeing posts that point out how Twiiter can (should) be used.

In this interview Avinash Kaushik looks at some inovative ways of using Twitter and more important, how to measure your success on Twitter.

For those of you who are not familiar with Avinash, he is the Analytics evangelist for Google. His blog Occam’s Razor is a ‘must read’ for anyone interested in tracking the performance of their business website. He has made a large number of videos on Analytics in general and has the knack of taking, what could be a dry subject, into an interesting view.

Tags: analytics

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